America’s ToothFairy announced an expanded partnership for 2026 with Procter & Gamble, naming Crest and Oral-B as a Major Partner in efforts to increase access to oral health education and preventive care nationwide. According to the organization, the collaboration builds on several years of joint initiatives and product contributions supporting its network of nonprofit clinics, schools, and community organizations.
According to the organization, Crest and Oral-B recently provided shipments of toothpaste, toothbrushes, flossers, and other oral hygiene items that were distributed through safety-net dental clinics participating in America’s ToothFairy’s Dental Resource Program, youth and mentoring organizations, churches and crisis assistance organizations, community service organizations, early learning centers and public schools, and public libraries implementing oral health education activities.
Specific partners that received products included Communities in Schools in Fort Worth, Texas; the Boys & Girls Club Health & Dental Service Center in Salem, Oregon; and Catholic Charities of South Carolina in Charleston, South Carolina, among others. According to the organization, the products have supported thousands of families through oral health education kits and community-based hygiene distribution programs.
“Crest and Oral-B have been an essential partner in our efforts to ensure every patient has the tools and knowledge they need to maintain a healthy smile,” said Jill Malmgren, executive director of America’s ToothFairy. “Their commitment to expanding access to oral hygiene products and education directly strengthens the capacity of our nonprofit partners and helps those who face the greatest barriers to care.”
According to the organization, the expanded 2026 partnership will include new joint initiatives intended to reach additional families in underserved communities, with more details to be shared as programming and activation plans are finalized.
The announcement aligns with Crest and Oral-B’s Closing America’s Smile Gap campaign. According to the campaign, its focus includes improving access to dental care products and services, educating families on healthy oral health habits, and increasing representation within the dental profession through scholarship support for underserved students.
Crest and Oral-B have donated more than 2.5 million dental products to children and families in need, awarded over $500,000 in scholarships to underserved dental students, hosted more than 30 dental screening events reaching thousands of families, and created free oral health education materials for students and educators.
“At Crest and Oral-B, we believe every child in America deserves a happy, healthy smile,” said Benjamin Binot, senior vice president, Crest & Oral-B. “We are proud to deepen our partnership with America’s ToothFairy as we work together to address oral health inequities and bring essential products and education to the families who need them most.”
According to the organization, both groups plan to share opportunities during 2026 for consumers and retailers to participate in Closing America’s Smile Gap, including ways to support product access and engage in community-based initiatives.
Since 2006, America’s ToothFairy has provided more than $27 million in donated resources to its network of nonprofit dental clinics and community partners, supporting oral health education and preventive services for more than 16 million children and caregivers, according to the organization.
More information is available at AmericasToothFairy.org.
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